Here's my take....
When I was a kid, I rode my bike or walked everywhere I wanted to go. Mom or Dad didn't drive us someplace unless it was outside of that area. School was in the neighborhood so we walked back and forth every day, rain.snow.sun!
We ate pizza, cereal etc. Some kids were fat. (I was puddgy)
I'm getting so done with all of this.

So, here's the front page of Yahoo.com: (I got rid of some of the blah, blah)

WASHINGTON - Kellogg Co., the world's largest cereal maker, has agreed to raise the nutritional value of cereals and snacks it markets to children.

The Battle Creek, Mich., company avoided a lawsuit threatened by parents and nutrition advocacy groups worried about increasing child obesity. Kellogg intends to formally announce its decision Thursday.

The company said it won't promote foods in TV, radio, print or Web site ads that reach audiences at least half of whom are under age 12 unless a single serving of the product meets these standards:

_No more than 200 calories.

_No trans fat and no more than 2 grams of saturated fat.

_No more than 230 milligrams of sodium, except for Eggo frozen waffles.

_No more than 12 grams of sugar, not counting sugar from fruit, dairy and vegetables.

Jacobson's nutrition advocacy group, along with two Massachusetts parents and the Boston-based Campaign For A Commercial-Free Childhood (what the heck is this?), had served notice in January 2006 of intent to sue Kellogg and the Nickelodeon cable TV network under a Massachusetts law to stop them from marketing junk food to kids.

Then it continues....
"These characters play an incredibly important role in children's lives. Kids see them every day; they have toys of them," Linn said. "The media characters are much more powerful (than company-owned characters like Tony the Tiger). The food companies want to keep using them because they sell a lot of food; kids really respond to them."

Here's more....
American companies spend about $15 billion a year marketing and advertising to children under age 12, the Institute of Medicine said last year when it warned that one-third of American children are obese or at risk for becoming obese.

Are we that f-ing lazy?

Squonked