Yes, ladies and gentlemen, sex sells. And Canadian entrepreneur Corey Wildeman is exploiting this well-worn business adage to its fullest by serving steaming hot pizza with a side of steaming hot pornography. And he has certainly aroused attention.

When you order a pizza from Porno Pizza in Winnipeg, Ontario, you get a pornographic photo on the bottom of the cardboard box. The racy image is revealed as you eat the pizza.

Wildeman opened up his pizzeria last month and wanted to create a buzz. He needed a marketing gimmick. He got his inspiration from classic porno flicks where pizza delivery guys meet lonely ladies and deliver more than just pizza, he said.

According to the 30-year-old purveyor of pizza and porn, his enterprise is completely legal. Customers must show identification proving they are at least 18 before getting their pie. 

Surprisingly, according to Wildeman, more than 75 percent of his clientele are women.

"I'm pretty pleased to see that a demographic that some people might think that we're offending is actually a lot more open to the concept than society would think," he said.

Not everyone in Winnipeg is pleased. We live in a society that is so steeped in porn that people have it delivered to the dinner table, Roz Prober of child advocacy group Beyond Borders lamented in the Winnipeg Free Press.