The Sweepstakes begins on September 2, 2008 at 12:00 a.m. Eastern Time ("ET") and ends on November 24, 2008 at 11:59 p.m. ET (the "Promotion Period"). The Sweepstakes contains twelve (12) weekly entry periods (each a "Weekly Entry Period") outlined in the chart below:
Weekly Entry Period
Start Date (at 12:00 a.m. ET)
End Date (at 11:59 p.m. ET)
Approximate Drawing Date
1
9/2/08
9/8/08
9/9/08
2
9/9/08
9/15/08
9/16/08
3
9/16/08
9/22/08
9/23/08
4
9/23/08
9/29/08
9/30/08
5
9/30/08
10/6/08
10/7/08
6
10/7/08
10/13/08
10/14/08
7
10/14/08
10/20/08
10/21/08
8
10/21/08
10/27/08
10/28/08
9
10/28/08
11/3/08
11/4/08
10
11/4/08
11/10/08
11/11/08
11
11/11/08
11/17/08
11/18/08
12
11/18/08
11/24/08
11/25/08
Limit: Each participant may enter one (1) time per day during the Promotion Period.
TWELVE (12) GRAND PRIZES (one (1) per Weekly Entry Period): Each prize is a 32 inch flat panel LCD HDTV and a Coupon Book containing twenty-four (24) coupons, each redeemable for a free bag of various Chex Mix snack products. Approximate Retail Value ("ARV"): $1,165.