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Post Info TOPIC: RIP ZIMA


Grand Poobah

    



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RIP ZIMA


I remember liking this enough when I wasn't in a beer place, but haven't had it in easily 10 yrs I bet. I didn't even know it was still around....

MillerCoors LLC said today it has stopped brewing Zima, a sweet, clear malt beverage that was among the first "malternative" drinks.

The new joint venture of Miller Brewing Co. and Coors Brewing Co. dropped production of Zima because of "challenging malternative segment sales and declining consumer interest," according to a statement by Andy England, chief marketing officer.

"This decision is necessary to reduce complexity when it comes to our brand portfolio, allowing for more focused activity at retail on consumer-preferred brands, especially Sparks," England wrote. Coors launched Zima in 1994.

Sparks is a citrus-flavored caffeinated malt beverage that was created to appeal to drinkers who mix energy drinks with vodka.



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The Chosen Woo

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I tried Zima once. That was enough.

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Bad Biker Granny



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Never was a Zima drinker... Does remind me of a guy I went to college with. Kenny from Trinidad... he used to drink Zima with Grenadine.... Don't know why. He was kinda weird.

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Permanent State of Confusion

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I had it. It was an early college drink every once in a while since I really wasn't big on the beer. Can't remember the last time I had one though. But I can't see me wanting any "Sparks" either.

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Bad Biker Granny



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I've never heard of Sparks until now. There are a plethora of "bomb" drinks made with Red Bull. Why mess with what works?

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Grand Poobah

    



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don't care for red bull, don't care for Jaegermeister, but every once in awhile a Jaegerbomb is yummy.smile

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"And like Web, I enjoy throwing JR under the bus.  Problem is, it's usually under the special bus that I ride every day". Ghostdancer 12-18-09


Bad Biker Granny



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I hate Jaeger. A good mango bomb on the other hand....nod.gif

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Leader Of The Banned

    


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Bombshells arent bad either biggrin

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Bad Biker Granny



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Everybody is a bombshell after a few Jaeger Bombs, D! wink.gif

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