Before MP3, there was the music CD. (Note to younger Neatorama readers: ask your parents about it. Its those shiny round discs that look just like DVDs.)
Remember those? And remember why you dont buy them anymore? Well, the music industry would like to attribute demise of the music CD sales to the rise of digital music format and so on, but what is the real reason?
This interesting report over at NPR All Things Considered explains the rise and fall of the music CD. Turns out, its all about greed:
At first, executives at the major record labels didnt like the new format. But they started to come around thanks in large part to Jac Holzman, [...]
"The CD was sexy. And it would bring higher prices from about 8 dollars for cassettes or LPs at the end of the 70s, to about $15 in the early 80s," Holzman says. "You could resell your best catalogue again. CDs were lighter and cheaper to ship, which is a big consideration."
All of that meant giant profits for the music industry in the 1980s and 90s. "The CD sold so well. And it created this gigantic boom in the industry," says Steve Knopper, the author of Appetite for Self-Destruction: The Spectacular Crash of the Record Industry in the Digital Age. "And everybody got rich. And people just got incredibly accustomed to this. To the point where in the late 90s, the only way that you could get the one song that you liked was to buy the 15 to 18 dollar CD at the Tower Records."
At first, Knopper says, people didnt mind paying a lot for the new format. "You didnt hear the outcry at the time of, Hey, were getting price-gouged. Instead the public was going, this is much better sound."
The record labels promised that the price of CDs would come down eventually. And the discs did get cheaper to make. But the labels kept retail prices and profits high. Jac Holzman says that was a mistake.
"Its fine to keep that up for two or three years. But the labels kept it up far too long. And I think it was a fraud on the public, and on the artists."
That was actually the first book i ordered on my iPad and it was really eye-opening.
My first two CD's were bought in the very late 80's (probably 88 or 89). Whitney Houston's first album and Heart's self-titled album. Both were replacements for cassettes I already had. I bought them at Kohl's food store and spent $27.99 EACH!!! I was such a sucker. That started a collection that eventually topped 5,000 CD's.
After all that I feel very little guilt over buying my MP3's from the russians for pennies on the dollar.
OH! And they tried doing the SAME thing with MP3's but it wouldn't stand this time around.
Their first three attempts at digital downloads were pushing single songs for $3.49 each. The audacity these people have. No packaging, no production, no shipping, no distribution, no sharing the profit with a retailer and they want to charge MORE than they charged for physical singles.