I found this blurb in an article on MSNBC/Newsweek interesting...
On Friday, NEWSWEEK has learned, The New York Times and the San Francisco Chronicle will each carry a full-page ad containing a message from the International Bottled Water Association. This weeks campaign will be the first industrywide advertising since 1999. In the ads, the industry pushes the notion that calorie-free, refreshing water is a healthy choice in a country where diabetes, obesity and heart disease afflict so many people. But beyond touting those healthy virtues, the ad also seeks to subtly reframe the debate. Whether it comes from a faucet or a bottle, drinking water is an easy step people can take to lead a healthier lifestyle, the ad says.
Much of this message is not new: the industry has spent years promoting the notion that Americans are better off drinking bottled water than soda or beer, and from a health standpoint, its hard to argue with them. But lately more peoplelike the U.S. mayorsare comparing bottled water not to Coke or Budweiser, but instead to the free, clean stuff flowing out of taps. Since bottled water requires petroleum to create its containers, is often trucked across the country to supermarkets, and leaves millions of plastic shells behind in landfills after its guzzled, thats a comparison thats necessarily less flattering. (http://www.msnbc.msn.com/id/20093192/site/newsweek/)
What is your take on bottled water...a frivolous convenience, a healthy and necessary product, or perhaps something else?
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