You want to play barbie girl? How did he walk into it? Oh I've got a better one than that - how about "Living in a Box" - or is that what you were thinking. He walked into it
let's start a cardboard thread because he wont' look on this one - I'll let you do it. But don't call it cardboard - call it something alluring to him.
OK people, just remember that in a crematorium you get slid into the BBQ of Eternal Light in a CORRUGATED BOX! They are out there, and I have ways of getting them.
So Wef, cardboard is like Kleenex and Xerox. Serparate entities but have become generic terms for tissues and photo copies. Cardboard isn't corrugated but that's what the general public calls it?
You got it, sir. No one knows how the term started but it is a non-existant material. Only those of us "on the inside" know the termanology. Our favorite comeback is, "Think outside the box? Our job IS the box!"
mooooooooooooooooooooooooooooooo! 
and cardboard
. Batman 
. Sushi 
.
