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Post Info TOPIC: Here's a reality series for the cat lover


The Good Witch Of The South

    



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Here's a reality series for the cat lover


I heard this on the radio this am. The site does not give the date, but the radio said it starts in June.


 


IT’S FOR REAL! MEOW MIX ANNOUNCES WORLD’S FIRST CAT REALITY SHOW


--10 Cats to Live Together in a House and Vie for Job with The Meow Mix Company--


By Keith Fernbach
Grand Central Marketing
April 21, 2006


 


Reality show contestants will do anything to win.  Whether it’s living on a deserted island, undergoing plastic surgery or eating cockroaches, they will stop at nothing to be the best.  In the latest twist on the reality genre, competitors will be asked to lick themselves clean, chase balls of string, and relieve themselves in a litter box as they scratch and claw their way towards the grand prize.  However, for these particular participants, accomplishing the tasks will be second nature. After all, they are cats.


 


Ten felines from shelters all over the country will be selected to compete in the inaugural edition of The Meow Mix House. The cats will travel to New York City and live together in a specially-designed house.  These cat-testants, selected from geographically and culturally diverse backgrounds, will share a kitty crib that will rival any loft ever featured on the Real World.  Thanks to webcams equipped in every room in the house, peeping tomcats with internet access will be able to view all the action in real time—and find out just what cats do all day when their owners aren’t around.   


 


People can also go online to vote for their favorite feline, and the cat with the fewest votes will be evicted from the house.  All the kitties in the Meow Mix House are winners, since whichever puss gets the boot will then be adopted into a permanent home, and receive a one-year supply of Meow Mix as a consolation prize.  One by one the cats will be sent packing, until only the pick of the litter remains.  In addition to winning a new life with a new family, the last cat standing will also receive a job working for The Meow Mix Company as Feline Vice President of Research and Development.  He or she will be responsible for taste testing and offering valuable feedback on new Meow Mix product launches and line extensions.


 


Cats from ten cities, ranging from the shores of Miami Beach to the mountains of the Pacific Northwest, have been selected to compete in the inaugural show.  Working with local animal shelters, Meow Mix will pre-select a family in each city to adopt the cats after their tenure in the house ends.  


 


The Meow Mix Company will be producing the show along with Grand Central Marketing, Meow Mix’s event marketing and promotion agency.  All the action will be filmed inside the Meow Mix House and packaged into a series of episodes.  Since not everyone can understand what cats are saying, pop-up dialogue bubbles will be used to help translate the meows into English.  Negotiations are currently underway with several cable networks regarding the airing of the show.


 


Although reality television may seem an unlikely departure for a company known primarily for its cat food, Meow Mix CEO and Top Cat Richard Thompson explains that the show is a logical extension for the brand.


 


"At Meow Mix, we are cat people first and foremost," said Thompson.  "We all own cats, we love cats, and we’ve been making great-tasting cat food for over 30 years. You might say we’re the industry leader in understanding cats.  If anyone has the insight to explore the reality of cats' lives, it would certainly be us.”


 


Meow Mix will use the reality show as a platform to showcase its products.  The cats will be eating Meow Mix Indoor Formula and the brand’s newest offering, Meow Mix Market Select wet food, which comes in easy-open cups.  In addition, the company’s new line of cat treats will be offered to winners of reward challenges. 


 


This is not the first time Meow Mix has launched a groundbreaking promotion for cats.  In 2004, the company opened the Meow Mix Café, the first-ever restaurant for cats and their owners.  Located in the heart of midtown Manhattan, the café served up gourmet meals to thousands of patrons of both the two and four-legged variety during its two-week trial run.  The prior year, Meow Mix created Meow TV, the first television show for which cats were the target audience.


 


Several sponsors will be donating furniture and accessories to The Meow Mix House, including Furniture for Pets, who will be providing beds for the cats, and Cats Rule, who will provide bowls, litter mats, and litter scoops. Fat Cat Inc. is supplying cat toys, and Lucky Litter is donating scoop free automatic litterboxes.



-- Edited by Ruby at 10:12, 2006-05-24

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The Mediator

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RE: Here a a reality series for the cat lover


Awesome!!! (Yes, I am one of those freaky cat ladies.) If they do the webcam online, I could put this on my computer for the cats to watch all day, they would love it!

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The Good Witch Of The South

    



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It is only supposed to be online! I will check back into in a week!

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The Mediator

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Negotiations are currently underway with several cable networks regarding the airing of the show.

It looks like they are going to try to put it on tv.

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Phat Cat EL Presidente

    



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I foresee this being very bad! My two cats fight and they have been together almost since birth!

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The Mediator

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RE: Here's a reality series for the cat lover


How would that be different from any other reality show?

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Cat Scratch Diva

    



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but Sparky we get along ok?? I think it will be great. I only wish I had signed up earlier, they said I was too late


 



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Phat Cat EL Presidente

    



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I don't want you catting around the house with a bunch of wierdo's!


Oh, wait a minute....



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The Good Witch Of The South

    



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I think that little A is very normal

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Cat Scratch Diva

    



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we know who the weirdo is, but where is he???

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Cat Scratch Diva

    



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Little A is very nornal just a little naughty now and then. She was so kind to take off her pullups and go on the floor! again

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The Mediator

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Rub her nose in it and throw her in the litter box!

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Cat Scratch Diva

    



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I know I would like to, for some reason I think that might be child abuse. She has done that a few times the past few weeks. She just doesn't get the potty training so well yet. I guess I will have to work on getting them both to use the potty, I would like to get rid of the litter box, Sparky just likes to drink out of it!

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The Good Witch Of The South

    



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Found this today:


 


LOS ANGELES - The fur really could fly on TV's latest reality entry: It stars cats. Ten felines, picked from animal shelters nationwide, will live in a New York house to vie _ a la "Big Brother" or "Survivor" _ for a grand prize, in this instance an executive-level job with Meow Mix cat food.


"This thing is very tongue-in-cheek," Ira Cohen, the company's director of advertising and marketing, said Thursday.


The project will be shown in three-minute segments in the 9 p.m. EDT hour Friday on the Animal Planet channel for 10 consecutive weeks, starting June 16. It had yet to be decided if the segments from the Webcam-equipped "Meow Mix House" on Madison Avenue will air at the same time each night.


The spots, which Cohen said he preferred to call "a program within a program" rather than commercials, are intended as an eye-catching marketing tool for Meow Mix. But they're also aimed at increasing awareness of the importance of pet adoptions, Cohen said.


June represents a key adoption period for kittens born in the spring. There also is an ongoing need for homes for older cats, he said.


The Meow Mix House cats, from shelters or rescue groups such as the American Society for the Prevention of Cruelty to Animals in New York, Touched by an Animal in Chicago and Kitten Rescue in Los Angeles, will themselves be gaining new homes.


As the cats are put through their weekly paces in contests including best purr and top post-climber, a panel of judges will decide who stays and who goes. When a cat is voted out, it will move to a permanent home and get a year's supply of Meow Mix as a consolation prize.


Two winners will be chosen, one by judges and one by viewers in online voting, Cohen said. The judges' choice will get a new family and the title of Meow Mix's "feline vice president of research and development," the company said.


Another corporate position, as yet unspecified, will go to the cat voted most popular.


In voiceovers accompanying the kitty action, the cats will be given personalities as crafted by advertising copywriters. Some may be shy, but the Los Angeles and New York cats could turn out to be real glamour pusses, Cohen said.


The Animal Planet channel is operated by Discovery Communications Inc., which is owned by Discovery Holding Co., Cox Communications Inc., Advance/Newhouse Communications Inc. and Discovery founder John Hendricks



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